Mini Coupe

Mini Coupe was designed for one simple reason: telecom operators already have the audience, but they need services that convert that audience into daily usage and revenue.

Deployed with Celtiis inside the WAA super app, Mini Coupe is a lightweight penalty shootout game made for mass-market mobile users. Players take shots, compete, come back, and pay for more chances to win rewards.

The strength of the model is its simplicity. Football is universal, the gameplay is immediate, and the transaction is small enough to feel accessible. That combination creates a daily conversion rate above 20%, which is extremely strong for the African digital market.

For Masseka, Mini Coupe shows how games can become business tools for telecom operators: not just entertainment, but a way to increase engagement, create habits and unlock new revenue from existing user bases.