Gara

Gara is the umbrella holding company behind everything else I build. It exists because the African creative economy still has no continental backbone: no Steam, no Spotify, no comparable distribution layer for games, comics or books made on the continent. It’s also very difficult for companies around the world to generate revenue in Africa, no entry point.

We started in gaming because that is where “I came from”, but the thesis is broader: build the pipes once, and every creator who comes after stops having to reinvent them. That means distribution for PC with Oloroun, for mobile with Gara, original IP Masseka, donation with Kerem (discontinued) .

The bet is that the next decade belongs to those who build the rails behind overlooked markets.